Charlie Mullins OBE

Pimlico Plumbers is now London’s largest independent plumbing and service company, with a workforce of over 200 employers, 160 vehicles and a turnover in excess of £16m. Pimlico’s headquarters are over 30,000 sq ft, based in central London, and is London’s largest service centre, operating 24 hours a day, 365 days of the year. Pimlico carry out over 70,000 jobs per year, and have a huge clientele including many famous celebrities. 

           

Pimlico are the most high profile plumbing company in the world, and MD Charlie Mullins has a reputation as one of the UK’s top spokesman in business and for the plumbing industry and is often seen on BBC and Sky News, which has attracted a lot of TV and media attention for Pimlico in the national press and radio. It is not uncommon to see Pimlico featured regularly on TV, and most recently Channel 4 made a documentary called 'Show me your money' which specifically highlighted the pay structure within the company and amongst the employees. Charlie has also appeared on many other TV documentaries including, Channel 4's The Secret Millionaire, BBC 1's Posh Plumbers and he was the main judge on the BBC's Young Plumber of the Year show. Pimlico Plumbers have also expanded its operations in Spain, and offer property maintenance services from plumbing to roofing. Pimlico Marbella covers all areas from Marbella to Buena-vista. The traditional values the company adopts has made Pimlico one of the most successful and well-known companies within the UK, and PerfectReg are proud to be associated with Charlie Mullins and Pimlico Plumbers.

The Pimlico philosophy is to keep things simple; ‘Do the right job, at the right price, at the right time to suit our customers.' 

If you drive through London, it is almost impossible not to spot one of the 160 Pimlico vans driving through town. The companies famous blue and white livery are the recognised colours to the brand, but Pimlico are most famous for the incredible collection of plumbing related personalised registrations that are featured on all their company vehicles, and we are very proud that PerfectReg has made all this possible.                                     

On a recent visit to the companies headquarters, Charlie has very kindly given us an exclusive interview, video and photo footage talking about his company number plates and the service provided by PerfectReg.

Why Pimlico Plumbers buy Personalised Number Plates

Managing Director Charlie Mullins says “I regard cherished registrations as an integral part of our company’s success. We consider the private plates as a very important marketing tool in distinguishing our vehicles from our competitors. We have a fleet of 160 vehicles all bearing eye-catching blue and white livery, and all of the vans are fitted with plumbing-related cherished number plates. Our registrations are some of the best plates in the UK and this helps us to generate maximum exposure to our brand.

We know that the number plates create a real talking point amongst the UK population and all of our customers, whilst all of our plates solely represent a plumbing word or phrase. We only buy our registrations from PerfectReg, simply because they provide us with the best numbers available and some of these include W4 TER, DRA 1N, S1 NKS, TAP 570P, BOG 1, LAV 1, 701 LET, 84 THS, B1 DET, S110 WER, T11 LER, ALE 4K, MET 3R, plus hundreds more. The plates are such an important part of our company identity that customers even call in requesting engineers by their number plates.”

Pimlico’s fantastic collection has also aided their wider publicity campaigns too. Charlie states, “The plates generate such huge interest amongst the national press that they have been featured many times on television, radio and in newspapers, whilst having an exclusive feature in the PerfectReg magazine. We have organised competitions with radio station TalkSport, when clients call in telling them of the Pimlico plates they have seen.”

"For me there isn't a better form of advertising. You don't have to pay any monthly or yearly costs when the plates transferred onto one of the vans, and even though a great registration can be fairly expensive, I recognise the fantastic investment opportunity that each plate has. I know our collection is worth a small fortune, but I have no interest in selling any of our registrations."

"Pimlico Plumbers will always be famous for its incredible personalised number plates, and we know none of this would be possible without the help from PerfectReg!"

Charlie's view on the service provided by PerfectReg

PerfectReg regard Pimlico Plumbers as one of their most important and high profile clients, as they are constantly looking to expand their number plate portfolio, and with our help we continually supply them with the best plumbing related registrations on the market.

Charlie explains “We have been dealing with PerfectReg for over 5 years, and the service we receive from PerfectReg is fantastic. They are an incredibly honest, efficient and reliable company ensuring that we receive the registration documents quickly with no hassle our end."

"They have supplied hundreds of number plates for us, and all the plates follow a similar plumbing related word or theme. I only like buying the best combination of a plate, and PerfectReg only offer us the ultimate variation for a particular plumbing word or phrase. There is not one company in the country who has a better collection of plumbing related numbers than Pimlico, and its thanks to PerfectReg who have made this possible."

"From my experience in business you continue to use companies that provide you with that extra special customer service and satisfaction and that's why I only ever buy our registrations from PerfectReg. They are the best number plate dealer in the industry and I only deal with the best." 

             

"You can see the amount of publicity that we get from the number plates, celebrity customers that use us, everybody seems to mention the Pimlico vans, and everyone mentions the private registrations. We owe a lot to PerfectReg for supplying these marvellous registrations and they are a significant contribution, which has certainly got us in the position that we are in today, as the most known plumbing company in the world."

"I urge anyone that is looking to buy a private plate to give the professionals at PerfectReg a call. Whenever I am looking to buy a registration I make sure that I only buy from PerfectReg, simply because they have a similar philosophy to ourselves, putting the customer first and providing a fantastic service."

"Thanks to all those at PerfectReg who have worked extremely hard in finding us our superb plumbing related registrations, outstanding work!" - Charlie Mullins MD Pimlico Plumbers

We would like to thank Charlie and his staff at Pimlico for providing us with this superb testimonial and exclusive photos. We would also like to give a personal thank you to Charlie for giving us his valuable time in producing an amazing testimonial video for PerfectReg, which can be seen exclusively in our client video links section.

We are honoured to be the official number plates suppliers for Pimlico Plumbers and we look forward to providing even more incredible plumbing related personalised registrations for them in the future.